Investing in health is the “long-termism” that entrepreneurs should adhere to.

When looking for entrepreneurial partners, we focus on mutual trust, personal ability, and wholehearted service to the common cause. Similarly, for partners in the health industry, the key criteria are the technological content, clinical verification, and efficiency of performance, and Swisse PLUS’s new products have achieved these three points.

Professor Fan Jiangao, Director of the Department of Gastroenterology and Doctoral Supervisor of Xinhua Hospital Affiliated to Shanghai Jiao Tong University School of Medicine, once published an article in the magazine Popular Medicine, pointing out that “fatty liver and obesity, dyslipidemia, type 2 diabetes, and metabolic syndrome are mutually causal, and jointly promote the occurrence and development of cirrhosis, hepatocellular carcinoma, arteriosclerotic cardiovascular and cerebrovascular diseases, chronic kidney disease, and extrahepatic malignancies”. Based on this, taking nutritional supplements to lower lipids and cleanse the liver can bring better maintenance effects to the entire health system. Therefore, many elites focus on both liver and gallbladder. As two partners in the health business, Swisse PLUS Milk Thistle Liver Cleansing Tablets and Cholesterol Tablets have also built the greatest synergy of the body’s health defense line.

Tesla founder Elon Musk has always emphasized “first principles”. For elites, finding the best way to solve problems is the only way to outperform their peers. The same is true for body care. For any nutritional product, ensuring effective ingredients is only one of the key points. Not adding too many useless ingredients is also crucial. Take the Swisse PLUS liver and gallbladder combination as an example. The “cellular level care” that the brand has always emphasized is just like this.

Take cholesterol tablets as an example. Starting from the source of cells, effective ingredients are precisely added to target the three major problems that cause cholesterol imbalance: the first step is that red yeast rice inhibits cell synthesis of cholesterol; the second step is that phytosterol esters inhibit intestinal absorption of cholesterol; the third step is that lycopene inhibits the oxidation of “bad cholesterol”. The content is ensured to be “effective as soon as it is added”. This maintenance effect, which is similar to the “Occam’s razor principle – do not add entities unless necessary”, is exactly what the elite people need.

New health economy in the post-epidemic era

How Swisse PLUS “rectifies the name” of the industry

After three years of the epidemic, people’s idea of ​​”investing in themselves” has gradually changed from “twisted” to “self-consistent”. Instead of using fitness and beauty care to package the appearance, we should pay more attention to a healthy body and mind and experience a better life. This may be a positive product given to us by the disaster. We began to invest in health and practice long-termism.